Drive. Align. Shift. Spirit Driving Institute Blog

Baja Fresh CEO David Kim – Honorary Spirit Driver

In April 2011, I was watching an episode of "Undercover Boss" where the CEO of Baja Fresh, David Kim, went undercover to work alongside his employees. I really enjoyed watching how the experience of going undercover transformed the way Mr. Kim interacted with his employees and his family.

Here's the letter that I enclosed with my autographed book:

I enjoyed watching your episode of “Undercover Boss” yesterday. It is by far one of my favorite shows on television today. As an entrepreneur, I enjoy seeing the story behind the leadership of well-known companies.

I was especially touched by what you said about success. It is easy to get caught up in the hustle and bustle and forget about what is really important – relationships with parents, your family, and your overall experiences in life. Whenever I find myself focusing on material things, I take a step back to think about what is really important.

Since you are a religious and spiritual person, I wanted to give you this gift of my book, Driving to Success: Let Your Spirit Take the Wheel. You embody a lot of the principles that I discuss.  You demonstrated how you recognize the Spirit of the people that work for Baja Fresh®. You understand that many of them have dreams and want to go further in their lives. I also liked the way that you asked about their personal lives and realized how much of an effect that can have on how they perform professionally. The gifts that you gave to your employees were invaluable. I'm sure that you made an impression on them that they will never forget.

Thank you for being a good example of the moral and caring CEOs in this world. I wish you continued success in your personal and professional life.

What is an Honorary Spirit Driver?

About Leila Johnson

Leila (pronounced 'Layla') Johnson's book, Driving to Success: Let Your Spirit Take the Wheel, was released on May 20, 2010 as an e-book and on October 21, 2010 in paperback. It is a spiritual retreat for overachieving entrepreneurs and professionals who want to redefine the answer to "What do you want to be when you grow up?". Since 2003, Leila has co-owned and managed their full-service, award-winning Web and communications firm, VelaMira, Inc. dba Data-Scribe® with her husband. As part of her journey on the road of life, Leila has earned her Bachelor of Science in Biochemistry and in the Metaphysical Sciences. Prior to starting her business, Leila worked as a call center coach, curriculum developer, and trainer in the financial and insurance industries. Leila's sites are http://www.spiritdriving.com and http://www.datascribe.biz.